BRIEF: Create a platform for girls to bond with other girls. And in the process talk to them about hair care and grooming in an non-intrusive manner
IDEA: Sunsilk gang of girls – an exclusive online community for like minded girls. The site is built on the philosophy that girls love to gang together to express what they feel. It is a place for young urban women to come and say what they mean.
The brand recognizes this and broadly wishes to operate in the space of fashion and style. The website is loaded with interesting content on hair and fashion, and also has lots of interesting tools and applications.
2007 – Goa Fest:
Gold ABBY – Interactive category for Sunsilk ‘Gang Of Girls’