BRIEF: Position and launch Skoda Yeti as a vehicle that allows you to ‘Rediscover your wild side’.
IDEA: Create online experiences that allow users to see how the Yeti is more than just a car for the city. It’s a car that allows you to discover your own “routes”. Users can visually experience the car both in their city and ‘wild’ personas.
ar both in their city and ‘wild’ personas.