ICICI Prudential recognised that Indians do not invest for their own future. They’d rather plan for a house, children’s education and even marriage, but only a few will plan for life after retirement.
BRIEF: Get people excited and aware of an exciting life after retirement.
IDEA: Retirement – the world’s best job, where one can learn what the can do to simply retire from work, not life.
AWARDS: 2009 – Goa Fest: Silver Metal, Interactive category