BRIEF: Push Clinic All Clear into a designated ‘fun zone’ by reaching out to the youth by appealing to what they like most – wooing and winning over members of the opposite sex.
IDEA: A microsite allows users to make a movie online, participate in it and interact with a (gorgeous) member of the opposite sex. Based on how he/she performs, the user is accordingly accepted as a triumphant flirt (which would mean he/she has the confidence to make a move) or rejected. The reactions to users’ moves are wild and whacky (and addictive too), which makes every moment of the movie-making experience a fun encounter.
2008: Business World Design Excellence Award