BRIEF: Help launch and create buzz around the new variant of Lays, called Chile Limon
IDEA: Chile Limon was all about bringing out the sweet devil in you. The client asked us to work on a propositon of pranking users.
We made users believe that pioneering technology and certain actions on their part will enable them be the first ones ever to experience taste online.
At the end of the experience users were given a coupon which they could use to go buy themselves the new pack.