August 21, 2014

Britannia Healthy Start are healthy processed foods designed to ensure everyone has a balanced and nutritious start to their day. BRIEF: Make people aware of the choice they have when it comes to breakfasts and other foods. IDEA: An interactive and informative

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Vespa is an Italian brand of scooter manufactured by Piaggio. In 2012, Vespa was set to enter the Indian markets. BRIEF: Launch Vespa in India by drawing on the unique heritage of this iconic brand IDEA: Take the users on an

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BRIEF: Position and launch Skoda Yeti as a vehicle that allows you to ‘Rediscover your wild side’. IDEA: Create online experiences that allow users to see how the Yeti is more than just a car for the city. It’s a car that

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AWARDS: 2014 – DMAI Gold – Creativity/Interactive/Apps & New Development Bronze – Effectiveness in Consumer

INSIGHT: People who had donated online in the past revealed that they do not get a real sense of what has been achieved with the money they gave. We therefore decided to use the internet to create a window into the lives of the people

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BRIEF: Skoda Auto was re-launching its top selling hatchback, Skoda Fabia in October 2010. With tons of new stylish features and aggressive price point, Skoda Fabia was being touted as the next supermodel on the roads. INSIGHT : The internet

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ICICI Prudential recognised that Indians do not invest for their own future. They’d rather plan for a house, children’s education and even marriage, but only a few will plan for life after retirement. BRIEF: Get people excited and aware of an

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BRIEF: Introduce the new packages from Travelocity.co.in IDEA: Create an experience based website, www.explorekaro.com, that would provide users with a comprehensive package right from their current location. AWARDS:  2009 – Goa Fest: Silver Metal, Interactive category  

Microsite and a simple flash animation created for the launch of a new fund from Birla Sun Life Insurance.   Click to view the header animation